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Brand & identity

A mark, a palette and a type system — delivered as files that work everywhere, forever.

A logo is not a picture. It is a system that has to survive being stamped on a ring, embroidered on a shirt, rendered at 16 pixels in a browser tab and blown up on a banner — without being redrawn each time.

Every mark from this studio is built as vector artwork with a written rationale for why it looks the way it does. The Chain Reaction Jewelry identity went further: five complete concepts, each one generated from a single script, so a change to the gold gradient rippled through every variant at once instead of being hand-patched five times.

You get the working files, not just the exports. SVG, PNG at every size you need, favicons, app icons and a written guide to using them.

What it costs

  • Mark

    from K1,200

    1 week

    You need a logo, done properly, and you need it this month.

    • Three concepts to choose from
    • Two rounds of revisions on the one you pick
    • Vector SVG — scales to any size without going blurry
    • PNG in every size you need
    • Favicon and social profile crops
    • Your colour codes, written down

    Not included

    • A full brand guide
    • Social media templates
    • Stationery
    Start with Mark
  • Most chosen

    Identity

    from K3,500

    2 weeks

    You need the logo and everything that has to match it.

    • Everything in Mark
    • Full lockup set — horizontal, stacked, icon-only, one-colour
    • Colour system with exact print and screen values
    • Typography system — which fonts, at what weights, and where
    • App icons and favicons at every required size
    • Editable social media templates
    • Brand guide PDF
    Start with Identity

  • System

    from K7,000

    3–4 weeks

    You need a brand your team can apply without asking me.

    • Everything in Identity
    • Stationery — letterhead, business card, email signature
    • Print and packaging artwork
    • Campaign artwork templates
    • The generator script, where the mark is built from one — so variants stay consistent for good
    • 12 months of asset support: need it in a new format, just ask
    Start with System

50% to start, 50% on delivery. Prices in ZMW and exclusive of domain, hosting and store fees — those are listed per service so there are no surprises.

What it costs to keep running

These are not paid to us. They are what you owe third parties once the work is delivered, and they are listed here so nothing arrives as a surprise in month two.

  • Trademark registrationoptional, paid to PACRAwe prepare the artwork; registration is yours to file
Also available