Win with MX × Nando's

This started as a partnership proposal. Five versions of a pitch deck later, Nando's said yes — and what changed between version one and version five was not the design, it was the order of the argument.

Then the campaign had to be produced: five poster concepts in feed and story crops, countdown boards, route maps, flags, thank-you cards, and 410 individually numbered race bibs — every one of them generated from a single template pipeline against the real Nando's brand artwork.

410 bibs is the number that matters. Designed by hand at five minutes each, that is thirty-four hours. Generated from a spreadsheet, it is one run and a proof sheet.